





Throughout the year, Levi's® launches targeted direct mail initiatives to boost customer interaction and drive conversions with personalized eMarketing strategies. These direct mailers can highlight a wide range of products, services, or site promotions, with many campaigns including special offers like free shipping to entice customers to convert. I was responsible for overhauling each direct mailer to coincide with the seasonal content on Levi's® website and implementing attention-grabbing imagery and visualization techniques to captivate consumers.