Biscuit Town Recording Co is a music production company based in Queens, New York. They are dedicated to developing artists’ careers by making their musical vision into products. Biscuit Town’s screen-printed logo was in need of an overhaul in order to establish themselves professionally as a new company. My process entailed simplifying the detail into a more geometric form that is more easily recognizable.

Exploration of form

Layout experiments

Final refinement & design

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