Biscuit Town Recording Co is a music production company based in Queens, New York. They are dedicated to developing artists’ careers by making their musical vision into products. Biscuit Town’s screen-printed logo was in need of an overhaul in order to establish themselves professionally as a new company. My process entailed simplifying the detail into a more geometric form that is more easily recognizable.
![](https://cdn.myportfolio.com/65d523d7-4676-4376-8f42-9583dea06e8a/fd9ca87f-d68d-43b6-8033-215509e560ce_rw_3840.jpg?h=3abae709cb381bd653c50f1490199e4f)
Exploration of form
![](https://cdn.myportfolio.com/65d523d7-4676-4376-8f42-9583dea06e8a/23073a3d-f7f4-44ef-b1d0-d48165de7eef_rw_3840.jpg?h=4e187e45272122ab9912a71520eef026)
Layout experiments
![](https://cdn.myportfolio.com/65d523d7-4676-4376-8f42-9583dea06e8a/414731e3-dd42-4c67-a4c0-6ee90aa2d804_rw_1920.jpg?h=5ad611cb391f108801555425a4b4e42d)
Final refinement & design
![](https://cdn.myportfolio.com/65d523d7-4676-4376-8f42-9583dea06e8a/b04e3ecf-f3ad-48af-ba43-8776ac2d2fce_rw_1920.jpg?h=96de57895d6f92e5126b8f4a45052a0b)
![](https://cdn.myportfolio.com/65d523d7-4676-4376-8f42-9583dea06e8a/714177a9-f3cd-4936-98d2-ddda1364dbbd_rw_1920.jpg?h=a6a0bb6e8f62f4da753021aab65d3743)
![](https://cdn.myportfolio.com/65d523d7-4676-4376-8f42-9583dea06e8a/c37f3ea2-8469-4f76-9cf3-df6cd1b68b40_rw_1920.jpg?h=9c0a05909ee8a8b28b48627662746e17)
![](https://cdn.myportfolio.com/65d523d7-4676-4376-8f42-9583dea06e8a/fbe8c4a9-c7e2-413b-9978-68a36c78ab93_rw_1920.jpg?h=4a0326ef05679b5efadc917dad9ddb39)