Levi's® Raw Hem DIY Blog

The Raw Hem DIY blog, which is featured in Levi's® Off The Cuff series, is a step-by-step guide on how to create a raw hem look on cotton denim. The blog spotlighted one of our skilled tailors, guiding the audience through the process using straightforward step-by-step videos. Working alongside a copywriter, I took on the responsibility of conceptualizing and designing the blog from scratch, fine-tuning each video edit, and integrating the final layout within Levis® CMS.